Mojo

Mojo is a completely above-board mushroom-based supplement designed to take microdosing to the masses.

Gwella is a Canadian company with an interesting challenge: how to build business and awareness for functional mushrooms now, while also generating grassroots support for their mission of open access, cognitive liberty, and advocacy for psilocybin.

Mojo is their first consumer product available in the United States. It does not include any illicit substances, but it does build on decades of research into the functional benefits of mushrooms and other adaptogens.

I joined their team to help kickstart marketing for the new product, as well as help define the brand voice for both the Mojo product and the Gwella parent brand. I wrote marketing emails, social captions, website copy, countless FAQs, and even helped develop and write a survey into microdosing habits, then synthesized the results into a PR package.

(My work. Pushing that button will not help you get back to your work, unless your work is looking at my work.)