Range Collection launch

Burrow managed to launch an entire modular seating system, with hundreds of possible configurations, while working remotely in a pandemic. I gave it a name, among other things.

As a Senior Copywriter and co-lead of the in-house creative team at Burrow, I helped launch the most important new product since the start of the company in the middle of a global pandemic, short-staffed, and working remotely. I collaborated closely with the founders and the product design team on everything from giving the new, Scandinavian-influenced collection a name, to marketing launch assets and communications, to Burrow’s trademark easy-to-follow assembly instructions (you try making 100+ different possible configurations fit into a half-fold 8.5” by 11” pamphlet). I even discovered the location for the photoshoot! This is a small selection of the work created for the launch, but the team and I continue to create new work every day to help tell (and sell) the story of Range.

Credits

Graphic designer: Liz Zalewski

Graphic designer: Vic Peña

UX designer: Ricardo Ortiz

Photographer: Aubrie Pick

Stylist: Courtney Favini

(My work. Pushing that button will not help you get back to your work, unless your work is looking at my work.)